Is Carlos Alcaraz now the most marketable athlete in the world?
With youth, an all-round game, trophies, and comfort in front of the camera, is Carlos Alcaraz now the most marketable athlete in the world?
Chelsea’s cut-price of £25m for a new shirt sponsor is not low enough
While Chelsea’s valuation of prospective shirt sponsorships is down significantly, we look at why it is still not low enough.
Michelle McLeod and Helen Chomczuk on Baillie Gifford’s sponsorship of the Edinburgh International Book Festival
In this interview, we spoke with Michelle McLeod, Sponsorship Manager at Baillie Gifford and Head of Development of the EIBF, Helen Chomczuk.
How alcohol-free beer sponsorships are boosting brand relevance
In this article we take a look at how non-alcoholic beer sponsorship is speaking to audiences without shedding brands’ core principles.
3 lessons from Bud Light’s mismanaged sponsorship campaign
In this article, we assess 3 lessons from Bud Light’s grossly mismanaged sponsorship campaign with Dylan Mulvaney.