Four things to consider before embarking on an esports sponsorship
In this article, we take a look at the four most important things to know if your company is looking to invest in an esports partnership.
Beyond the paywall: why fan-centred models are ripe for football sponsorship
Broadening access for fans to the sports they love is a cornerstone of sports sponsorship.
From Doha to the World: How Qatar Airways F1 partnership is taking fans to new heights
Qatar Airways, renowned for its exceptional global reach and commitment to excellence, has once again set its sights on the world stage of sports sponsorship. Following its highly successful partnership with FIFA, the airline has now taken flight as the Official Airline partner of Formula 1, solidifying its reputation as a supporter of the most prestigious sporting events in...
Jen Skingsley of Birkett Long on how to support the community through sponsorship
We spoke with Jen Skingsley, Head of Marketing at Birkett Long and Colchester Kings superfan, about the importance of meaningful involvement for local businesses in their sponsorship campaigns.
How eBay’s Love Island sponsorship increased engagement by 1400%
After it was announced this week that eBay will replace Just Eat as Love Island’s headline sponsor, what have the online marketplace done to separate themselves from the show’s history of problematic partners?
Why have Love Island partnered with eBay?
The shift to a more sustainable headline partner addresses widespread criticism for Love Island’s...