seanconnell, Author at The Sponsor

Revealed: The Fair market value (FMV) of every Premier League club’s sponsorship

Jun 14, 2023 | Planning

The Sponsor has today released its Sponsor Power Index 2023, a comprehensive study of the fair market value (FMV) of every Premier League club’s shirt sponsorship. UPDATE: You can view the results for 2024 here. Fair market value in sponsorship refers to the income a team or event can expect to receive for their sponsorship on the open market, without any existing...

Vhi’s Corporate Communications Manager, Niamh Walker, on alignment and activation with parkrun Ireland

Jun 13, 2023 | Activation

We spoke with Corporate Communications Manager at Vhi, Niamh Walker, about how this sponsorship has helped both brands achieve and further their aims in supporting people to be their healthiest selves.

TritonLake CEO, Conor Smyth, on how to maximise partnerships within elite sports

Jun 12, 2023 | Activation

We spoke with CEO and Founder Conor Smyth, to hear more about TritonLake’s sponsorship ambitions and his own tips on how to maximise returns when partnering with a national sports team.

How Messi’s MLS transfer will supercharge an already booming US soccer market

Jun 7, 2023 | Planning

In this article, we look at the unique US audience, the current sponsorship activity in the MLS, and what a growing appetite for the women’s game tells us about the future of sponsorship.

BP’s Sponsorship Missteps: Authenticity Matters

Jun 5, 2023 | Planning

BP’s 27-year sponsorship of the British Museum is a lesson in the consequences of inauthentic engagement with scrutiny.

Revealed: The Fair market value (FMV) of every Premier League club’s sponsorship

Vhi’s Corporate Communications Manager, Niamh Walker, on alignment and activation with parkrun Ireland

TritonLake CEO, Conor Smyth, on how to maximise partnerships within elite sports

How Messi’s MLS transfer will supercharge an already booming US soccer market

BP’s Sponsorship Missteps: Authenticity Matters

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