The view from the top: A CEO’s perspective on the business benefits of sponsorship
Stelrad Group Plc Chief Executive, Trevor Harvey reveals the business benefits of sponsorship on the brand, customers and employees alike.
Stelrad Group Plc Chief Executive, Trevor Harvey reveals the business benefits of sponsorship on the brand, customers and employees alike.
The question all marketing teams have been asking is this: is it better to increase partners, or assemble fewer partners with more focused campaigns?
We spoke with Head of Marketing Oliver Tregoning, to hear his tips on how to manage a successful partnership and maximise business returns.
The London Marathon provides an excellent opportunity for sponsors to mirror its values of commitment, endurance, and going beyond.
How DHL’s Formula 1 partnership reaches beyond logo placement to engage fans authentically across the topics that resonate with them