We spoke with Jen Skingsley, Head of Marketing at Birkett Long and Colchester Kings superfan, about the importance of meaningful involvement for local businesses in their sponsorship campaigns.
Stelrad Group Plc Chief Executive, Trevor Harvey reveals the business benefits of sponsorship on the brand, customers and employees alike.
The question all marketing teams have been asking is this: is it better to increase partners, or assemble fewer partners with more focused campaigns?
We spoke with Head of Marketing Oliver Tregoning, to hear his tips on how to manage a successful partnership and maximise business returns.