BMW’s Dr Thomas Girst on philanthropy, brand building and the role of corporate art sponsors
In the second of our three-part art series we spoke with BMW’s Head of Cultural Engagement, Dr Thomas Girst, to discuss how and why BMW sponsors the arts.
In the second of our three-part art series we spoke with BMW’s Head of Cultural Engagement, Dr Thomas Girst, to discuss how and why BMW sponsors the arts.
On the face of it, the partnership seems like an unlikely one. Dig a little deeper and the logic behind Ford’s decision could be brilliant.
Crypto firms have been artificially inflating the perceived value of sponsorship by agreeing record-breaking deals they can not afford
How one of the UK’s longest sponsors of the arts uses technology and community to build connections with clients, staff and the broader public.
It was Messi’s tournament but off the field Budweiser and Hyundai activated outstanding World Cup sponsorship campaigns.