Adidas and Kanye West: What to do when your sponsorship backfires
The big mistake Adidas made with Kanye West was not what they did over the last fourteen days but what they didn’t do seven years ago!
The big mistake Adidas made with Kanye West was not what they did over the last fourteen days but what they didn’t do seven years ago!
Coca-Cola produces over 100 billion plastic bottles per year. Are the greenwashing accusations associated with their sponsorship of COP27 justified?
Credit Suisse fails to take advantage while Rolex and Moët offer a fitting tribute to tennis icon Roger Federer
Eight proven techniques to persuade stakeholders and turn sponsorship sceptics into sponsorship supporters.
Six key points to help you maximise the value of your sponsorship contract and reduce the risk to your business should things go awry.