Sponsorship outlook 2025: The deals, trends, and brands set to make their mark
Explore the key sponsorship trends, opportunities, and strategies set to shape 2025, from shifting markets to new growth areas.
MSQ Sport + Entertainment builds momentum with key hire and exciting new projects
MSQ Sport + Entertainment start to build their new team with key hire from Sky Creative to lead the agency’s strategy.
Sponsorship of the Arts: Is it really worth it?
Should sponsors leave the arts to their fate, or can corporate partners continue to benefit from support of the art world?
KitKat and Formula 1: Brilliant sponsorship or brand identity blunder?
Is KitKat’s Formula 1 sponsorship a savvy move to capture younger audiences or a risky gamble that could unravel its beloved brand identity?
Sponsorship contracts: What could possibly go wrong?
During the hurried excitement and positivity of a new partnership coming together, when negotiating the finer details of rights packages, activation budgets and launch plans, it is often difficult to consider or even imagine what might go wrong and this is where pessimistic lawyers and a sponsorship contract come in handy. Thankfully, at The Sponsor, we spoke with one such...