Why World Cup Sponsors Budweiser, McDonald’s and Coca-Cola stand to lose more than most in Qatar
For World Cup sponsors the tournament is a morality minefield but some are more exposed than others; here’s why.
October’s Sponsorship News
Here is a rundown of all the sponsorship news you may have missed from the month of October.
Adidas and Kanye West: What to do when your sponsorship backfires
The big mistake Adidas made with Kanye West was not what they did over the last fourteen days but what they didn’t do seven years ago!
Is Coca-Cola’s sponsorship of COP27 greenwashing?
Coca-Cola produces over 100 billion plastic bottles per year. Are the greenwashing accusations associated with their sponsorship of COP27 justified?
Laver Cup Sponsors Highlights
Credit Suisse fails to take advantage while Rolex and Moët offer a fitting tribute to tennis icon Roger Federer