Three reasons why now is the perfect time to sponsor women’s sport
The data supporting greater sponsorship investment in women’s sport is now overwhelming but this opportunity won’t last forever.
BMW’s Dr Thomas Girst on philanthropy, brand building and the role of corporate art sponsors
In the second of our three-part art series we spoke with BMW’s Head of Cultural Engagement, Dr Thomas Girst, to discuss how and why BMW sponsors the arts.
Why Ford’s sponsorship of Ride London shouldn’t be considered greenwashing
On the face of it, the partnership seems like an unlikely one. Dig a little deeper and the logic behind Ford’s decision could be brilliant.
Formula 1 crypto sponsors crash out with £830 million in unpaid bills
Crypto firms have been artificially inflating the perceived value of sponsorship by agreeing record-breaking deals they can not afford
EY’s Michel Driessen on engaging stakeholders through sponsorship of the arts
How one of the UK’s longest sponsors of the arts uses technology and community to build connections with clients, staff and the broader public.
