Author: Sean Connell

Sean Connell is the Editor of The Sponsor, a magazine dedicated to the business of sponsorship. With a background in brand and asset valuation at Brand Finance and experience advising both sponsors and rights holders, Sean brings industry-leading insight into what makes partnerships valuable, measurable, and impactful.

FIFA World Cup Sponsorship Report

Dec 19, 2022 | Activation

It was Messi’s tournament but off the field Budweiser and Hyundai activated outstanding World Cup sponsorship campaigns.

November’s Sponsorship News

Dec 1, 2022 | Activation

Budweiser seeks compensation. Jack Morton launches a new sponsorship offering and the Scottish Government is considering a change to sponsorship laws. Here is a round-up of sponsorship news you may have missed from November.

Barclays serves up an ace with Wimbledon sponsorship

Nov 23, 2022 | Planning

Barclays announced as Official Banking Partner to The Championships Wimbledon and makes a huge commitment to the sport.

Rugby League World Cup Sponsorship Report

Nov 20, 2022 | Activation

Campaigns by Rugby League World Cup Sponsor Cazoo, Vodafone, Kappa and Deloitte helped make make the tournament one of the most engaging and socially inclusive sports events of the year.