Author: Sean Connell

Sean Connell is the Editor of The Sponsor, a magazine dedicated to the business of sponsorship. With a background in brand and asset valuation at Brand Finance and experience advising both sponsors and rights holders, Sean brings industry-leading insight into what makes partnerships valuable, measurable, and impactful.

October’s Sponsorship News

Nov 1, 2022 | Planning

Here is a rundown of all the sponsorship news you may have missed from the month of October.

Adidas and Kanye West: What to do when your sponsorship backfires

Oct 24, 2022 | Activation

The big mistake Adidas made with Kanye West was not what they did over the last fourteen days but what they didn’t do seven years ago!

Is Coca-Cola’s sponsorship of COP27 greenwashing?

Oct 5, 2022 | Planning

Coca-Cola produces over 100 billion plastic bottles per year. Are the greenwashing accusations associated with their sponsorship of COP27 justified?

Laver Cup Sponsors Highlights

Sep 26, 2022 | Activation

Credit Suisse fails to take advantage while Rolex and Moët offer a fitting tribute to tennis icon Roger Federer

How to persuade internal stakeholders and turn sceptics into supporters

Sep 9, 2022 | Activation

Eight proven techniques to persuade stakeholders and turn sponsorship sceptics into sponsorship supporters.

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Data driven sposnsorship

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