Decoding stadium sponsorship success: Four essential criteria for brands
How to navigate fan sentiment and harness stadium sponsorship to boost brand visibility and forge enduring community connections.
B2B Sponsorship Success: Harnessing Brand Ambassadors
How can B2B brands optimise their sponsorship by leveraging brand ambassadors and influencers in their campaigns
Justifying sponsorship returns: How media equivalency undervalues your sponsorship and exploring alternative measurement approaches
Learn how MVE fails to capture the intangible yet invaluable shifts in consumer behaviour that drive revenue growth and explore alternatives.
From chaos to cohesion: Strategies to mend fragmented sponsorship and strengthen your brand identity
Assessing the dangers of bloated and fragmented sponsorships and what to do about it to strengthen your brand identity.
Top sponsorship priorities for brands in 2024 unveiled
As we embark on a new year, brands within the sponsorship arena are charting a course guided by key priorities that will define their strategies and engagements in 2024. The results of the European Sponsorship Association (ESA) survey unveil the top categories that have captured the attention of brand sponsors, offering valuable insights into the focal points that will...