Author: Sean Connell

Sean Connell is the Editor of The Sponsor, a magazine dedicated to the business of sponsorship. With a background in brand and asset valuation at Brand Finance and experience advising both sponsors and rights holders, Sean brings industry-leading insight into what makes partnerships valuable, measurable, and impactful.

Why you don’t need big budgets to benefit from sponsorship

Jan 22, 2025 | Planning

Examining how brands can leverage the power of their owned and earned media channels to reap the rewards of well-aligned sponsorship.

The state of cycling sponsorship: Challenges and opportunities

Jan 21, 2025 | Activation

A deep dive into the current cycling sponsorship landscape considering how and why sponsors can leverage the sport.

How sponsorship is helping Infosys win the AI race

Jan 15, 2025 | Activation

Tech brands like Infosys are turning to sponsorship as they seek to deliver their brand propositions rapidly and at scale.

Sponsorship outlook 2025: The deals, trends, and brands set to make their mark

Jan 15, 2025 | Planning

Explore the key sponsorship trends, opportunities, and strategies set to shape 2025, from shifting markets to new growth areas.

MSQ Sport + Entertainment builds momentum with key hire and exciting new projects

Dec 9, 2024 | Activation

MSQ Sport + Entertainment start to build their new team with key hire from Sky Creative to lead the agency’s strategy.

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Data driven sposnsorship

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