seanconnell, Author at The Sponsor

Esports Series Part 2: A passionate, dynamic, and ever-evolving audience

Sep 27, 2023 | Planning

Last week, we kicked off an exciting new series delving into the world of esports with Benedikt Becker of Shikenso Analytics. In our first article, we explored the esports landscape and the promising opportunities it presents for brand partnerships, which you can read here. Now, in the second instalment of our three-part deep dive series, we once again sit down with...

The Evolution of a Premier League Sponsorship: The Partnership Between PensionBee and Brentford FC

Sep 26, 2023 | Planning

Within the world of sports sponsorships, the behind-the-scenes evolution of partnerships often shrouds itself in secrecy. The path from the first connection to a thriving collaboration is a captivating journey, one that is unique to each organisation. In this article, we delve into the fascinating backstory of how PensionBee's sponsorship of Brentford FC in the Premier League...

Esports Series Part 1: The landscape and opportunities for brands

Sep 13, 2023 | Planning

In a world where traditional sports have reigned supreme, a digital contender has rapidly risen through the ranks, capturing the hearts and screens of millions: esports. Its impact is not just limited to players and fans; the business side of esports is buzzing with opportunities and complexities, especially in the realm of sponsorships. In the first of a new three-part...

What effect does a gambling partnership have on fellow sponsors?

Sep 6, 2023 | Activation

In this article, we take a look at how and why betting companies continue to bail out clubs, and what that means for sponsors down the line.

Sponsorship risks and environmental responsibility: A critical balance for brands

Sep 4, 2023 | Activation

In a world increasingly attuned to environmental concerns and societal values, the landscape of corporate sponsorships has evolved dramatically. Brands, particularly those associated with industries that bear environmental concerns, find themselves at a critical crossroads when contemplating sponsorship commitments. The pivotal question they face is whether the advantages of...

Esports Series Part 2: A passionate, dynamic, and ever-evolving audience

The Evolution of a Premier League Sponsorship: The Partnership Between PensionBee and Brentford FC

Esports Series Part 1: The landscape and opportunities for brands

What effect does a gambling partnership have on fellow sponsors?

Sponsorship risks and environmental responsibility: A critical balance for brands

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