Irene Gowing on growing brand awareness: “Sponsorship is a long-term play”
In this interview, we spoke with Head of Brand, Sponsorship and Consumer PR, at Bord Gáis Energy, Irene Gowing about sponsorship with the GAA.
In this interview, we spoke with Head of Brand, Sponsorship and Consumer PR, at Bord Gáis Energy, Irene Gowing about sponsorship with the GAA.
In this article, we look at what why Nike’s decision not to sell keeper kits has caused frustration and why it always pays to provide.
Rosie Guest, Chief Marketing and Communications Officer of Apex Group, discusses the partnership with SailGP.
In this article, we look at how Peloton’s rebrand has aligned with their recently announced sponsorship of Liverpool FC.
With youth, an all-round game, trophies, and comfort in front of the camera, is Carlos Alcaraz now the most marketable athlete in the world?