Don’t distract fans, engage them
Is your sponsorship working hard to create a meaningful fan engagement or distracting them from the very thing they love?
Why you should always say no to the proposal that lands on your desk
Successful sponsorship begins with comprehensive research and evaluation of all available opportunities.
Using sponsorship to boost your employer brand
What are some of the ways sponsorship can be used to help supercharge your employer brand?
The brand ambassador checklist
A checklist of points to consider before engaging a brand ambassador or social media influencer to promote your brand.
Measuring sponsorship impact on brand and business value
Brand value allows marketing and finance professionals to find common ground to measure and assess sponsorship.