Sponsorship contracts: What could possibly go wrong?
During the hurried excitement and positivity of a new partnership coming together, when negotiating the finer details of rights packages, activation...
Best Practice
Practical tips from experienced leaders, academics and agencies to help you make your campaigns more impactful and increase the return on your investment.
Sponsorship contracts: What could possibly go wrong?
During the hurried excitement and positivity of a new partnership coming together, when negotiating the finer details of rights packages,...
‘We’re Just Getting Started’: Danielle Lee on Metro Bank’s impact on Women’s Cricket
Danielle Lee, Brand and Marketing Director at Metro Bank, reflects on the first year as Champion Partner of Women and Girls Cricket.
Building authenticity: The power of longevity in sponsorship strategy
For brands with no prior sponsorship experience, the challenge of establishing authenticity can be daunting. How can a company that has...
Santander’s Strategic Shift: Refreshing Sponsorship in Formula 1
Santander’s sponsorship switch demonstrates how a well-timed change can breathe new life into a sponsorship strategy.
Sony to bring innovative changes to NFL as Official Technology Partner
Sony’s new sponsorship deal with the NFL seamlessly showcases products that enhance the game for fans, players, and coaches
Engaging High-Net-Worth Audiences Through Sponsorship: A Delicate Balance of Values and Virtues
Discover the nuances of engaging HNW and UHNW audiences through sponsorship and hear from three brand leaders getting it right.
