Future Thinking

New ideas, innovations and technology to make your campaigns more impactful and increase the return on your investment.

For decades, media value has been the go-to measurement for the sponsorship industry. The rise of AI-driven logo capture technology has only...

The England and Wales Cricket Board’s (ECB) recent £520 million capital injection into The Hundred, via partial and full sales of all eight...

Volkswagen has signed a multi-season sponsorship deal with LALIGA EA Sports, LALIGA Hypermotion, and Liga F...

For decades, media value has been the go-to measurement for the sponsorship industry. The rise of AI-driven logo capture technology has...

The England and Wales Cricket Board’s (ECB) recent £520 million capital injection into The Hundred, via partial and full sales of all...

Volkswagen has signed a multi-season sponsorship deal with LALIGA EA Sports, LALIGA Hypermotion, and...

Audi’s newly confirmed title partnership with Revolut marks a clear pivot as the German manufacturer prepares to take full control of...

In 2022, FC Barcelona struck what looked like a lifeline deal with Spotify: €60 million per year for shirt sponsorship and another €5...

In 2025, streaming platforms continue to shape how sponsors are being reached. According to Ampere Analysis, streamers will...

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