Sponsorship agreements: What to do when your partner decides to walk away
For sponsorship managers there are few words more terrifying than: “We need to talk about our sponsorship agreement.”
Sponsorship agreements...
Insights & Analysis
Evaluating sponsorship campaigns and case studies to highlight the key learnings required to make your campaigns more impactful and increase your ROI.
Sponsorship agreements: What to do when your partner decides to walk away
For sponsorship managers there are few words more terrifying than: “We need to talk about our sponsorship agreement.”
Sponsorship...
Why fan media offers the most authentic sponsorship in football
Fan media platform The Anfield Wrap highlights how the power of authentic content that genuinely engages football fans.
The real reason Louis Vuitton is sponsoring F1
Uncovering the driving force behind Louis Vuitton’s F1 sponsorship: A lesson in luxury branding.
Lisa Parfitt on Ilona Maher and why brands should back women’s rugby
Lisa Parfitt shares her insights on the arrival of Ilona Maher and its potential impact on brand sponsorships in women’s rugby.
The state of cycling sponsorship: Challenges and opportunities
A deep dive into the current cycling sponsorship landscape considering how and why sponsors can leverage the sport.
Sponsorship outlook 2025: The deals, trends, and brands set to make their mark
Explore the key sponsorship trends, opportunities, and strategies set to shape 2025, from shifting markets to new growth areas.
