MSQ Sport + Entertainment builds momentum with key hire and exciting new projects
MSQ Sport + Entertainment start to build their new team with key hire from Sky Creative to lead the agency's strategy.
Insights & Analysis
Evaluating sponsorship campaigns and case studies to highlight the key learnings required to make your campaigns more impactful and increase your ROI.
MSQ Sport + Entertainment builds momentum with key hire and exciting new projects
MSQ Sport + Entertainment start to build their new team with key hire from Sky Creative to lead the agency’s strategy.
Sponsorship of the Arts: Is it really worth it?
Should sponsors leave the arts to their fate, or can corporate partners continue to benefit from support of the art world?
KitKat and Formula 1: Brilliant sponsorship or brand identity blunder?
Is KitKat’s Formula 1 sponsorship a savvy move to capture younger audiences or a risky gamble that could unravel its beloved brand identity?
The new era of athlete sponsorship: From social media to broadcast powerhouses
Over 60 million people have subscribed to Cristiano Ronaldo’s YouTube channel in the last three weeks. It’s no longer just a social media...
Shikenso challenges established players with bold move into European football
Shikenso Analytics secure a major partnership with the Belgian Pro League, marking its first foray into European football.
Crypto.com announces major UEFA Champions League sponsorship
Crypto.com has announced a multi-year partnership with the UEFA Champions League, becoming the competitions first crypto currency sponsor.
