Insights & Analysis

Evaluating sponsorship campaigns and case studies to highlight the key learnings required to make your campaigns more impactful and increase your ROI.

EXCLUSIVE: ClearScore CEO Justin Basini on football, financial well-being and the company’s biggest sponsorship to date

Activation

ClearScore has re-entered the world of football sponsorship with a major new partnership spanning both the Emirates FA Cup and Adobe Women’s FA Cup,...

What Spotify’s Barcelona takeover tells us about budget allocation

Planning

Is it better to spread your investment across multiple teams or pour all your resources into one perfectly aligned partner?

Big sponsor or small sponsor? Why smart brands back agencies, not assets

Planning

New sponsors often fall into the trap of believing that bigger automatically means better. The instinct is to partner with the most recognisable...

EXCLUSIVE: ClearScore CEO Justin Basini on football, financial well-being and the company’s biggest sponsorship to date

Activation

ClearScore has re-entered the world of football sponsorship with a major new partnership spanning both the Emirates FA Cup and Adobe...

What Spotify’s Barcelona takeover tells us about budget allocation

Planning

Is it better to spread your investment across multiple teams or pour all your resources into one perfectly aligned partner?

Big sponsor or small sponsor? Why smart brands back agencies, not assets

Planning

New sponsors often fall into the trap of believing that bigger automatically means better. The instinct is to partner with the most...

Cadillac’s new Jim Beam partnership shows the power of nation branding in Formula 1

Planning

Jim Beam has signed a multi-year deal as the Official Spirits Partner of the new Cadillac F1 team, joining Tommy Hilfiger in the first...

Manchester City settlement highlights importance of fair market value in sponsorship

Measurement

Yesterday, Manchester City and the Premier League drew a line under their long-running dispute over Associated Party Transaction (APT)...

The risks and rewards of a diversified sponsorship portfolio

Planning

When Evian first entered tennis in 1989, the French mineral water brand was not a household name in sport. Over the following decades,...

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Insights & Analysis

EXCLUSIVE: ClearScore CEO Justin Basini on football, financial well-being and the company’s biggest sponsorship to date

What Spotify’s Barcelona takeover tells us about budget allocation

Big sponsor or small sponsor? Why smart brands back agencies, not assets

Get the latest from The Sponsor

EXCLUSIVE: ClearScore CEO Justin Basini on football, financial well-being and the company’s biggest sponsorship to date

What Spotify’s Barcelona takeover tells us about budget allocation

Big sponsor or small sponsor? Why smart brands back agencies, not assets

Cadillac’s new Jim Beam partnership shows the power of nation branding in Formula 1

Manchester City settlement highlights importance of fair market value in sponsorship

The risks and rewards of a diversified sponsorship portfolio

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