Toyota and the ECB: A lesson in global sponsorship that drives local sales
Toyota's partnership with the ECB shows exactly how global partnerships can be activated to deliver local impact and increased sales.
Insights & Analysis
Evaluating sponsorship campaigns and case studies to highlight the key learnings required to make your campaigns more impactful and increase your ROI.
Toyota and the ECB: A lesson in global sponsorship that drives local sales
Toyota’s partnership with the ECB shows exactly how global partnerships can be activated to deliver local impact and increased sales.
What Emma Raducanu’s Vodafone exit teaches us about sponsorship value
Emma Raducanu’s rise to global stardom was nothing short of meteoric. At 18, she became the first qualifier in history to win a Grand...
The Masters: Golf’s most exclusive sponsorship – and why brands still line up
Each April, the world’s most prestigious golfers descend on Augusta National Golf Club for The Masters — a tournament steeped in...
European Sponsorship Awards 2025: The Winners
The 2025 European Sponsorship Awards celebrated some of the most innovative and impactful sponsorship campaigns of the year, with brands...
Sponsorship spend in Europe hits €32.9bn as growth continues
Spain emerges as fastest-growing market with 19% surge in 2024
Middle East investment drives record €23.4bn Sport sector...
Lessons from across the pond: Why Americans love their sponsors
Why do sponsors in the US enjoy such strong engagement amongst the fan base while European sponsors are seen as a necessary evil?
