Activation

Best-in-class case studies and examples of brands that have successfully leveraged and activated sponsorship campaigns

A deep dive into the current cycling sponsorship landscape considering how and why sponsors can leverage the sport.

Tech brands like Infosys are turning to sponsorship as they seek to deliver their brand propositions rapidly and at scale.

MSQ Sport + Entertainment start to build their new team with key hire from Sky Creative to lead the agency's strategy.

A deep dive into the current cycling sponsorship landscape considering how and why sponsors can leverage the sport.

Tech brands like Infosys are turning to sponsorship as they seek to deliver their brand propositions rapidly and at scale.

MSQ Sport + Entertainment start to build their new team with key hire from Sky Creative to lead the agency’s strategy.

Danielle Lee, Brand and Marketing Director at Metro Bank, reflects on the first year as Champion Partner of Women and Girls Cricket.

Santander’s sponsorship switch demonstrates how a well-timed change can breathe new life into a sponsorship strategy.

Crypto.com has announced a multi-year partnership with the UEFA Champions League, becoming the competitions first crypto currency sponsor.

Get the latest from The Sponsor