Toyota and the ECB: A lesson in global sponsorship that drives local sales
Toyota's partnership with the ECB shows exactly how global partnerships can be activated to deliver local impact and increased sales.
Activation
Best-in-class case studies and examples of brands that have successfully leveraged and activated sponsorship campaigns
Toyota and the ECB: A lesson in global sponsorship that drives local sales
Toyota’s partnership with the ECB shows exactly how global partnerships can be activated to deliver local impact and increased sales.
The Masters: Golf’s most exclusive sponsorship – and why brands still line up
Each April, the world’s most prestigious golfers descend on Augusta National Golf Club for The Masters — a tournament steeped in...
How OVO is using music venues to make energy efficiency engaging
OVO’s cultural venue sponsorships offer a powerful way to engage customers on energy efficiency — here’s how.
Aviva is using cultural sponsorship to reignite its brand and back the UK
Aviva has a long-standing presence in sponsorship, spanning rugby, football, athletics, and cycling. However, when those UK partnerships...
NAB’s Aussie football partnership shows the power of sponsorship as a force for good
Learn how NAB uses sponsorship as a powerful platform to promote its message of social cohesion to millions of Australians
Business conference sponsorship: What brands really want (and what they don’t)
Business conference sponsorship should be one of the smartest marketing investments a B2B brand can make. They’re targeted, measurable,...
