Activation

Best-in-class case studies and examples of brands that have successfully leveraged and activated sponsorship campaigns

Opinion: Vipul Londhe, Luscid. "The IPL isn’t just cricket — it’s culture. Now 18 seasons in, India’s biggest sporting event has gone global....

Toyota's partnership with the ECB shows exactly how global partnerships can be activated to deliver local impact and increased sales.

Each April, the world’s most prestigious golfers descend on Augusta National Golf Club for The Masters — a tournament steeped in tradition,...

Opinion: Vipul Londhe, Luscid. "The IPL isn’t just cricket — it’s culture. Now 18 seasons in, India’s biggest sporting event has gone...

Toyota’s partnership with the ECB shows exactly how global partnerships can be activated to deliver local impact and increased sales.

Each April, the world’s most prestigious golfers descend on Augusta National Golf Club for The Masters — a tournament steeped in...

OVO’s cultural venue sponsorships offer a powerful way to engage customers on energy efficiency — here’s how.

Aviva has a long-standing presence in sponsorship, spanning rugby, football, athletics, and cycling. However, when those UK partnerships...

Learn how NAB uses sponsorship as a powerful platform to promote its message of social cohesion to millions of Australians

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