Activation

Best-in-class case studies and examples of brands that have successfully leveraged and activated sponsorship campaigns

Fan media platform The Anfield Wrap highlights how the power of authentic content that genuinely engages football fans.

Emily Bird of Pangolin PR describes how brands can sweat their sponsorship and create activations that drive earned media and PR coverage.

Sponsors invest heavily on game day, however, Super Bowl sponsorship shows the greatest value for brands comes after the event.

Fan media platform The Anfield Wrap highlights how the power of authentic content that genuinely engages football fans.

Emily Bird of Pangolin PR describes how brands can sweat their sponsorship and create activations that drive earned media and PR coverage.

Sponsors invest heavily on game day, however, Super Bowl sponsorship shows the greatest value for brands comes after the event.

In this article Rebecca Eliot of ProTouch Africa, a strategic advisory and digital solutions FanTech business, guides us through the...

A deep dive into the current cycling sponsorship landscape considering how and why sponsors can leverage the sport.

Tech brands like Infosys are turning to sponsorship as they seek to deliver their brand propositions rapidly and at scale.

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