Activation

Best-in-class case studies and examples of brands that have successfully leveraged and activated sponsorship campaigns

MSQ Sport + Entertainment start to build their new team with key hire from Sky Creative to lead the agency's strategy.

Danielle Lee, Brand and Marketing Director at Metro Bank, reflects on the first year as Champion Partner of Women and Girls Cricket.

Santander's sponsorship switch demonstrates how a well-timed change can breathe new life into a sponsorship strategy.

MSQ Sport + Entertainment start to build their new team with key hire from Sky Creative to lead the agency’s strategy.

Danielle Lee, Brand and Marketing Director at Metro Bank, reflects on the first year as Champion Partner of Women and Girls Cricket.

Santander’s sponsorship switch demonstrates how a well-timed change can breathe new life into a sponsorship strategy.

Crypto.com has announced a multi-year partnership with the UEFA Champions League, becoming the competitions first crypto currency sponsor.

Allianz announces naming rights deal for Twickenham Stadium bringing an end to rumours of a partnership with West Ham’s London Stadium

Sony’s new sponsorship deal with the NFL seamlessly showcases products that enhance the game for fans, players, and coaches

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