How Aviva is using cultural sponsorship to reignite its brand and back the UK
Aviva has a long-standing presence in sponsorship, spanning rugby, football, athletics, and cycling. However, when those UK partnerships ended in...
Activation
Best-in-class case studies and examples of brands that have successfully leveraged and activated sponsorship campaigns
How Aviva is using cultural sponsorship to reignite its brand and back the UK
Aviva has a long-standing presence in sponsorship, spanning rugby, football, athletics, and cycling. However, when those UK partnerships...
NAB’s Aussie football partnership shows the power of sponsorship as a force for good
Learn how NAB uses sponsorship as a powerful platform to promote its message of social cohesion to millions of Australians
Business conference sponsorship: What brands really want (and what they don’t)
Business conference sponsorship should be one of the smartest marketing investments a B2B brand can make. They’re targeted, measurable,...
Lessons from across the pond: Why Americans love their sponsors
Why do sponsors in the US enjoy such strong engagement amongst the fan base while European sponsors are seen as a necessary evil?
Why fan media offers the most authentic sponsorship in football
Fan media platform The Anfield Wrap highlights how the power of authentic content that genuinely engages football fans.
How to maximise sponsorship visibility through earned media
Emily Bird of Pangolin PR describes how brands can sweat their sponsorship and create activations that drive earned media and PR coverage.
