Measurement

The latest thinking and expert opinion covering holistic sponsorship measurement, evaluation and tracking.

For sponsorship managers there are few words more terrifying than: “We need to talk about our sponsorship agreement.” Sponsorship agreements...

Is KitKat’s Formula 1 sponsorship a savvy move to capture younger audiences or a risky gamble that could unravel its beloved brand identity?

Sponsorship strengthens customer loyalty by fostering personal connections, showcasing brand values, and creating unique experiences.

For sponsorship managers there are few words more terrifying than: “We need to talk about our sponsorship agreement.” Sponsorship...

Is KitKat’s Formula 1 sponsorship a savvy move to capture younger audiences or a risky gamble that could unravel its beloved brand identity?

Sponsorship strengthens customer loyalty by fostering personal connections, showcasing brand values, and creating unique experiences.

Shikenso Analytics secure a major partnership with the Belgian Pro League, marking its first foray into European football.

Bournemouth’s new sponsorship with BJ88 highlights the difference between fair market value and the premium paid by the betting industry.

Discover why the Paris 2024 Olympics are considered the ultimate sponsorship opportunity, with insights from industry leaders

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