Planning

Topics covering how to select the right partner and plan high-impact sponsorship campaigns.

Atlassian’s CMO, Zeynep Ozdemir, reveals how the company secured and executed its Williams F1 sponsorship in record time.

Uncovering the driving force behind Louis Vuitton's F1 sponsorship: A lesson in luxury branding.

Lisa Parfitt shares her insights on the arrival of Ilona Maher and its potential impact on brand sponsorships in women’s rugby.

Atlassian’s CMO, Zeynep Ozdemir, reveals how the company secured and executed its Williams F1 sponsorship in record time.

Uncovering the driving force behind Louis Vuitton’s F1 sponsorship: A lesson in luxury branding.

Lisa Parfitt shares her insights on the arrival of Ilona Maher and its potential impact on brand sponsorships in women’s rugby.

Examining how brands can leverage the power of their owned and earned media channels to reap the rewards of well-aligned sponsorship.

Explore the key sponsorship trends, opportunities, and strategies set to shape 2025, from shifting markets to new growth areas.

Should sponsors leave the arts to their fate, or can corporate partners continue to benefit from support of the art world?

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