“We found The Sponsor Consulting approach both informative and refreshing and the final sponsorship they implemented was brilliant.”
Services
Research
Which sponsorship will provide the greatest return to our business from within my available budget?
Planning
How can I leverage my sponsorship to increase fan engagement and perception of our brand?
Measurement
How can I demonstrate the impact our sponsorship has on the brand and the bottom line?
Partner Alignment Analysis
Partner Alignment Analysis
Partner Alignment Analysis is the solution to streamline your sponsorship selection process.
In a landscape flooded with countless sponsorship requests, finding the perfect partners can be a daunting task. That’s where we step in.
Our expert team utilises a comprehensive framework of key sponsorship measures, specifically customised to align with your organisation’s objectives. Through meticulous analysis, we identify the areas of synergy and evaluate opportunities based on their potential impact.
The outcome? A concise and insightful report that showcases the sponsorship partners who can truly propel you towards your sponsorship goals. Say goodbye to overwhelming choices and welcome a clear roadmap to successful partnerships.
Experience the power of Partner Alignment Analysis and unlock the sponsorship opportunities that are tailored to your organization’s unique vision.
Fan Insights & Data
Fan Insights & Data
Unleash the power of fan knowledge with our Fan Insights & Data service.
Succeeding in sponsorship requires a profound understanding of your target audience and their behaviours.
Through meticulous examination of fan behaviours and attitudes, we uncover the teams and events that resonate with your desired audience. Armed with these invaluable insights, you can strategically plan how to engage and captivate your target market, maximizing the potential of your partnership.
Don’t leave your success to chance. Harness the full potential of fan insights and data to make informed decisions and unlock unparalleled sponsorship opportunities. Elevate your brand’s impact by aligning with the passions and preferences of your ideal audience.
Partner Profiling
Partner Profiling
Unlock the potential of holistic sponsorship with Partner Profiling. Sponsorship has the power to extend beyond the marketing department to positively impact multiple business challenges and various stakeholder groups such as employees, investors, and more.
Our comprehensive Partner Profiling service integrates research and insights from all your key stakeholder groups, aligning them with your organisational objectives. By creating a detailed profile of your ideal sponsorship partner, we provide you with a clear roadmap to benchmark real-world teams or events that perfectly match this profile.
No more guesswork or wasted efforts. Partner Profiling simplifies the process, ensuring that you discover partners who align with your brand’s vision across multiple departments and stakeholder groups. Harness the power of strategic partnerships that drive success across your entire organization.
Research & Due Diligence
Research & Due Diligence
Mitigate risks and make informed sponsorship decisions with our Research & Due Diligence service. While sponsorship offers numerous benefits, it’s essential to tread carefully.
Our comprehensive service leaves no stone unturned as we meticulously assess the suitability of potential partners. We delve into crucial aspects such as competitor analysis to understand who else is active in this space. We gauge fan perception of the event and identify potential challenges that partners may face, ensuring they won’t impact your brand’s perception in the future. We also uncover any hidden risks or skeletons in the closet that could jeopardize your brand’s reputation.
Before committing to align your brand with a team, event, or individual, conducting a thorough due diligence assessment is paramount. Our Research & Due Diligence service empowers you to make informed decisions, safeguarding your brand’s integrity and securing successful sponsorships with confidence.
Campaign Strategy
Campaign Strategy
Achieve extraordinary results with our Campaign Strategy service.
By harnessing the insights from extensive sponsorship research, we craft exceptional campaigns that leave a lasting impact on the team, fans, society, and your business.
Our core emphasis lies in authentic engagement. We delve deep into your partnership to uncover unique opportunities for leveraging its potential. Our goal is to help your brand make a bold and memorable mark that cuts through the noise, capturing the attention of a new audience and forging deeper connections.
Prepare for campaigns that go beyond the ordinary, as we create strategies that ignite genuine enthusiasm and meaningful interactions. Stand out from the crowd and drive new levels of audience engagement with your brand.
Content Creation and Social
Content Creation and Social
Engage and captivate diverse audiences with culturally relevant content that resonates deeply. Our Content & Social services empower you to craft authentic stories that artfully convey your brand message, forging a strong connection with your target audience.
We meticulously craft the perfect tone of voice to seamlessly integrate your brand with your selected team or event while employing the ideal platform to reach your target audience. Stay agile and responsive to live events, leveraging content creators, ambassadors, influencers, and user-generated content to cultivate widespread audience engagement on a grand scale.
Harness the power of our services to respond swiftly, amplify your brand’s sponsorship presence, and foster mass audience engagement. Together, let’s create a content strategy that connects, inspires, and leaves a lasting impact.
ESG Impact Assessment
ESG Impact Assessment
The environmental and societal impact of companies is a significant driver of demand. Our ESG Impact Assessment service offers a comprehensive evaluation of your partnership’s current efforts, with a focus on identifying areas for further improvement.
What sets our service apart is our emphasis on involving fans in your ESG journey. We help your sponsorship go beyond empty words, providing clear, fun, and engaging actions that fans can actively participate in. We showcase your commitment through tangible actions that create a sense of belonging and excitement among the fan base.
Embrace the power of ESG transformation and embark on a journey that not only benefits society but also fosters a strong connection with your fans. Let our ESG Impact Assessment service pave the way for meaningful change and engagement that resonates with stakeholders at every level.
Fan Activation Engagement
ESG Impact Assessment
We transform creativity into tangible business success by delivering engaging and exhilarating campaigns that bring your core brand message to life for fans.
We unleash boundless creativity to craft daring and impactful campaigns that command attention. Using sponsorship research, we identify your brand’s core message and infuse it into every aspect of your sponsorship activation. This ensures that your target audience engages in the right way and form a positive association with your brand creating a valuable connection.
Get ready to embark on a thrilling journey of fan engagement with our Fan Activation Engagement services. The thrill of captivating fans and propelling your brand to new heights awaits. Let’s ignite the passion and excitement together!
Sponsorship ROI
Sponsorship ROI
Unlock the true value of your sponsorship investment with our Sponsorship ROI service.
We go beyond surface-level metrics to calculate the tangible impact your sponsorship has on generating revenue for your company.
Through a comprehensive assessment, we analyse how your sponsorship influences the overall value of your brand. By employing valuation methodologies typically used for intangible assets, we provide a holistic view of the sponsorship’s return on investment that holds weight in the boardroom.
Our service tracks the financial uplift brought by the sponsorship, demonstrating its direct impact on brand and business value. With our in-depth analysis, you’ll gain valuable insights into the effectiveness of your sponsorship strategy and make informed decisions for future investments.
Alignment Evaluation
Alignment Evaluation
Discover the true extent of brand alignment within your sponsorship portfolio through our Alignment Evaluation services. We meticulously assess the level of alignment between your brand and the assets within your sponsorship portfolio using our bespoke scorecard of sponsorship measures.
Our service goes beyond surface-level analysis, providing invaluable data that aids marketing decision-making and budget allocation. By identifying the assets that best align with your corporate strategy and pinpointing areas of tenuous alignment, we empower you with actionable insights.
Furthermore, our service allows you to track changes over time, enabling you to proactively manage and target activations that reinforce and support key brand messaging.
Brand Perception Tracking
Brand Perception Tracking
Unlock valuable insights into how your brand is perceived with our Brand Perception Tracking services.
Utilising fan research and data, we monitor and track how your sponsorship influences perception across key values and attributes. with a comprehensive understanding of how your sponsorship influences brand perception, you can strategically manage your campaigns and shape a positive and impactful brand image.
Financial performance is not the sole measure of successful sponsorships. If you strive to be recognised as environmentally responsible, perception tracking allows you to assess the effectiveness of your efforts. This critical information supports campaign management, allowing you to allocate resources effectively and prioritize areas where perception is not evolving as expected.
Sponsorship Valuation
Sponsorship Valuation
Gain a competitive edge in negotiations and decision-making with our Sponsorship Valuation service. We provide a credible sponsorship valuation grounded in commercial reality that serves as a crucial tool in agreement negotiations and renewals.
Our service utilises a market valuation approach, leveraging robust and irrefutable data to determine the true value of sponsorship. Armed with this information, you can confidently navigate negotiations, with concrete evidence to support your position.
Let our expertise and data-driven analysis provide you with a solid foundation for sponsorship negotiations.
Our Work
Research
Partner Profiling
Creating a profile of First Abu Dhabi Bank’s ideal sponsorship partner for marketing planning and evaluating requests.
Research
Partner Profiling
Conducted fan association research to identify the team’s ideal sponsor profile to aid negotiations.
Measurement
Alignment Analysis
Evaluation of sponsorship portfolio including Serie A and Moto GP against Telecom Italia’s new strategic plans.
Research
Partner Profiling
Conducted stakeholder consultation post-merger to establish a profile of the brand’s ideal sponsorship partner.
Planning
Campaign Strategy
Devised a group sponsorship strategy for Smith and Williamson including a new partnership with Goodwood.
Research
Fan insights & Data
Conducted market research on behalf of Daisy Communications to identify aligned fan audiences.
Planning
Campaign Strategy
Built a new offering focusing on a summer of performances united by a mental health theme.
Planning
Campaign Strategy
Transformed an area of the event into a new fan engagement competition with associated VIP hospitality.
Measurement
Sponsorship ROI
Calculated the impact of the groups various partnerships in the UK on the value of the brand and overall business.
Planning
Fan Activation Engagement
Developed a new partnership spanning several racecourses with new exclusive content available to fans.
Planning
Campaign Strategy
Proposed a sponsorship strategy to unify the brands three core brands under a single campaign.
Measurement
Sponsorship Valuation
Conducted a fair market analysis of the value of Surrey CCC’s sponsorship assets against competitors.
Planning
SESG Impact Assessment
Advised on the implementation of new sustainability initiatives within the group’s existing portfolio.
Measurement
Sponsorship ROI
Conducted segment sponsorship ROI analysis to determine the contribution of sponsorship toward revenue.
Research
Partner Profiling
Conducted a management consultation before building the brand’s ideal sponsors profile and evaluation tool.
Measurement
Brand Perception Tracking
Used The Sponsor Consulting’s RAC scorecard to track changes the brand’s perception with heritage.
About
At The Sponsor we champion sponsorship as a force for good.
We believe partnerships work best when they provide a positive return, not just for brands and the events they sponsor, but for the fans, the environment and society at large.
Our consulting services take a data-driven approach helping brands identify where they can make a big impact and how they can use their resources to generate the greatest returns.
Our services span the partnership lifecycle from researching and identifying partners to planning impactful campaigns and measuring brand and business returns.