Crypto.com announces major UEFA Champions League sponsorship
Crypto.com has announced an exclusive multi-year partnership with the UEFA Champions League, becoming the first and only cryptocurrency platform to sponsor Europe’s most prestigious football competition. This groundbreaking deal comes at a time when many other cryptocurrency firms have struggled to maintain their high-profile sponsorships, with over £830 million in crypto sponsorship deals collapsing during the 2022/23 period.
A Beacon of Stability in an Unstable Industry
While the cryptocurrency sponsorship landscape has been marred by instability, with major deals between crypto firms and top-tier sports teams falling apart, Crypto.com has managed to buck the trend. Where companies like FTX, Whalefin, and Digital Bits saw their agreements with teams like Scuderia Ferrari, Chelsea FC, and Inter Milan crumble, Crypto.com has not only maintained its existing sponsorships but has continued to expand its portfolio with some of the world’s most prestigious sports properties.
This new partnership with UEFA Champions League solidifies Crypto.com’s reputation as a resilient and reliable partner in the sports industry. Unlike many of its competitors, Crypto.com has successfully navigated the volatility of the crypto market while sustaining its high-profile deals.
Building on a Strong Foundation
Crypto.com’s association with UEFA Champions League adds to an already impressive roster of sports sponsorships. The platform is also the naming rights holder for the Crypto.com Arena in Los Angeles and has secured partnerships with Formula 1, UFC, and the FIFA World Cup Qatar 2022. These sponsorships have been pivotal in establishing Crypto.com as a leading global brand in both the cryptocurrency and sports sectors.
As the first and exclusive cryptocurrency platform partner of the UEFA Champions League, Crypto.com will be featured prominently in-stadium, across broadcasts, and in various fan engagement activities. This partnership not only strengthens Crypto.com’s brand presence but also underscores its commitment to forging long-term relationships in the sports industry, even as other crypto firms retreat.
A New Chapter in Sports and Cryptocurrency
The deal with UEFA Champions League marks another major milestone for Crypto.com, demonstrating its ability to remain a stable force in an otherwise volatile industry. As other crypto sponsorships falter, Crypto.com continues to forge ahead, aligning itself with some of the biggest names and events in global sports.
This partnership is set to kick off with Crypto.com’s branding debut at the UEFA Super Cup, signalling the beginning of what promises to be an exciting chapter for both Crypto.com and the UEFA Champions League.
