The Sponsor – Brand Briefings

Throughout the year, The Sponsor hosts debates for brand marketing leaders to discuss best practices in the planning, activation, and measurement of sponsorship.

Register your email below if you would like to attend. 

Please note: Brand Briefings are for subscribers only. Subscriber today and join our next available session.

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consulting
calendar icon23rd September 2025  – 15:30 GMT
60 minutes

Brand Ambassador Value

Virtual

Join The Sponsor and fellow marketing leaders as we explore how to calculate and maximise the commercial impact of brand ambassadors. This session will share practical frameworks and real-world examples of ambassador partnerships that have delivered measurable business results.

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Qatar Airways is the official F1 airline partner
calendar icon23rd October 2025  – 15:30 GMT
60 minutes

The Strengths and Limitations of Media Value in Sponsorship Measurement

Virtual

A technical session exploring the strengths and limitations of current sponsorship ROI measurement tools. We’ll cover the role of media value, brand lift, CRM tracking, and sales attribution, highlighting when each method adds clarity, and where it can distort performance insights.

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Credit Suisse brand ambassador Roger Federer at a press conference
calendar icon26th November  – 16:00 GMT
60 minutes

Legal & Contractual Change in Sponsorship

Virtual

Examining the legal risks and complexities of international sponsorship deals. We’ll cover jurisdictional issues, IP enforcement across markets, tax exposure, sanctions compliance, and navigating conflicting local regulations. Essential insights for brands and rights holders structuring cross-border agreements.

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