Actions speak louder than words: How Barclays, DHL, and Amex embrace sponsorship as a force for good
Discover how brands like use sponsorships to drive positive impact, authenticity, and long-term benefits beyond partnerships.
Arts & Culture
The 6 components of successful sponsorship planning: A guide for first-time sponsors
Sponsorship can be a game-changer for brands seeking to elevate their presence and connect with their target audience in a meaningful way. However, diving into the world of sponsorship requires careful consideration and strategic planning. To ensure your sponsorship venture is fruitful, finding the right partner is essential. Here are six crucial components of successful...
Navigating fossil fuel sponsorship in the arts: A delicate balance
The ongoing debate surrounding the permissibility of brands associated with the fossil fuel industry sponsoring the arts has gained renewed momentum. Notably, a consortium of 50 authors, including prominent figures like Zadie Smith, Ali Smith and Katherine Rundell, recently penned a letter urging the Edinburgh International Book Festival to sever its ties with Baillie Gifford...
Michelle McLeod and Helen Chomczuk on Baillie Gifford’s sponsorship of the Edinburgh International Book Festival
In this interview, we spoke with Michelle McLeod, Sponsorship Manager at Baillie Gifford and Head of Development of the EIBF, Helen Chomczuk.
Little fish, big pond: the dangers of overestimating your sponsorship capabilities
In the dynamic world of sports sponsorship, businesses face a critical decision: Should they swim with the giants and be a small partner of a renowned event, or dive into uncharted waters as the main sponsor of a smaller team? The choice is far from simple, it requires a thoughtful evaluation of the pros and cons associated with each approach as well as your organisation's...
