BMW’s Dr Thomas Girst on philanthropy, brand building and the role of corporate art sponsors
In the second of our three-part art series we spoke with BMW’s Head of Cultural Engagement, Dr Thomas Girst, to discuss how and why BMW sponsors the arts.
In the second of our three-part art series we spoke with BMW’s Head of Cultural Engagement, Dr Thomas Girst, to discuss how and why BMW sponsors the arts.
On the face of it, the partnership seems like an unlikely one. Dig a little deeper and the logic behind Ford’s decision could be brilliant.
How one of the UK’s longest sponsors of the arts uses technology and community to build connections with clients, staff and the broader public.
Coca-Cola produces over 100 billion plastic bottles per year. Are the greenwashing accusations associated with their sponsorship of COP27 justified?
Is your sponsorship working hard to create a meaningful fan engagement or distracting them from the very thing they love?