BP’s Sponsorship Missteps: Authenticity Matters
BP’s 27-year sponsorship of the British Museum is a lesson in the consequences of inauthentic engagement with scrutiny.
Arts & Culture
JM Finn’s Head of Marketing, Oliver Tregoning, on how to find and retain the right sponsorship partner
We spoke with Head of Marketing Oliver Tregoning, to hear his tips on how to manage a successful partnership and maximise business returns.
BMW’s Dr Thomas Girst on philanthropy, brand building and the role of corporate art sponsors
In the second of our three-part art series we spoke with BMW’s Head of Cultural Engagement, Dr Thomas Girst, to discuss how and why BMW sponsors the arts.
Why Ford’s sponsorship of Ride London shouldn’t be considered greenwashing
On the face of it, the partnership seems like an unlikely one. Dig a little deeper and the logic behind Ford’s decision could be brilliant.
EY’s Michel Driessen on engaging stakeholders through sponsorship of the arts
How one of the UK’s longest sponsors of the arts uses technology and community to build connections with clients, staff and the broader public.
