Avoiding cognitive bias in sponsorship measurement
How can sponsors remove cognitive bias from the sponsorship measurement and evaluation process to aid better decision making?
Arts & Culture
Elon Musk and SpaceX agree 10 year naming rights deal to the Moon
In an interstellar first, SpaceX CEO Elon Musk has announced a 10-year naming rights deal with the Moon. The partnership will see Earth’s natural satellite renamed the ‘SpaceX Lunar Station’ until at least 2033.
The deal, thought to be the first of its kind, includes custom built LED signage boards placed across the moon displaying the SpaceX logo making it visible from...
