3 lessons from Bud Light’s mismanaged sponsorship campaign
In this article, we assess 3 lessons from Bud Light’s grossly mismanaged sponsorship campaign with Dylan Mulvaney.
Best Practice
AMEX’s sponsorship of Fortnite’s ‘Race To Wimbledon’ is a lesson in authentic video game engagement
We take a look at how brands can leverage their sponsorship through the virtual world to build authentic engagement amongst a hard-to-reach audience.
Qualitative vs quantitative: how Sheffield United and Chelsea’s recent sponsorship activity differs
As the Sheffield club return to the Premier League after two seasons out, senior figures are determined to secure ‘family friendly partners.’
Jen Skingsley of Birkett Long on how to support the community through sponsorship
We spoke with Jen Skingsley, Head of Marketing at Birkett Long and Colchester Kings superfan, about the importance of meaningful involvement for local businesses in their sponsorship campaigns.
How eBay’s Love Island sponsorship increased engagement by 1400%
After it was announced this week that eBay will replace Just Eat as Love Island’s headline sponsor, what have the online marketplace done to separate themselves from the show’s history of problematic partners?
Why have Love Island partnered with eBay?
The shift to a more sustainable headline partner addresses widespread criticism for Love Island’s...
