The London Marathon Sponsorship Report
The London Marathon provides an excellent opportunity for sponsors to mirror its values of commitment, endurance, and going beyond.
Best Practice
Adidas and Kanye West: What to do when your sponsorship backfires
The big mistake Adidas made with Kanye West was not what they did over the last fourteen days but what they didn’t do seven years ago!
Sponsorship contracts, beware the fine print
Six key points to help you maximise the value of your sponsorship contract and reduce the risk to your business should things go awry.
Which methodology should you use to calculate sponsorship ROI?
In this article, we break down and review the two leading approaches to holistic sponsorship ROI measurement offered by sponsorship research experts to assess which to use for your campaign.
Ignore the market research at your peril
Why is conducting sponsorship market research not just a nice to have but a necessity?
