Using sponsorship to boost your employer brand
What are some of the ways sponsorship can be used to help supercharge your employer brand?
Best Practice
The brand ambassador checklist
A checklist of points to consider before engaging a brand ambassador or social media influencer to promote your brand.
Has your sponsorship gone stale?
According to research, sponsorship awareness begins to plateau after the second year of a partnership. How can sponsors continue to drive recognition and recall amongst fans and supporters beyond the initial stages of an association?
Avoiding cognitive bias in sponsorship measurement
How can sponsors remove cognitive bias from the sponsorship measurement and evaluation process to aid better decision making?
Engaging local communities on a national scale
How can a large organisations seeking to engage families effectively deploy a multi-million pound budget into local sponsorship?
