Business Events

Business conference sponsorship: What brands really want (and what they don’t)

Business conference sponsorship: What brands really want (and what they don’t)

Mar 11, 2025 |

Business conference sponsorship should be one of the smartest marketing investments a B2B brand can make. They’re targeted, measurable, and — done right — put you in front of exactly the right audience. Yet all too often, brands get sold a sponsorship package filled with "logo-on-a-lanyard" opportunities that do little to deliver what really matters: meaningful exposure,...
Sponsorship contracts: What could possibly go wrong?

Sponsorship contracts: What could possibly go wrong?

Nov 6, 2024 |

During the hurried excitement and positivity of a new partnership coming together, when negotiating the finer details of rights packages, activation budgets and launch plans, it is often difficult to consider or even imagine what might go wrong and this is where pessimistic lawyers and a sponsorship contract come in handy.  Thankfully, at The Sponsor, we spoke with one such...
The 6 components of successful sponsorship planning: A guide for first-time sponsors

The 6 components of successful sponsorship planning: A guide for first-time sponsors

Oct 3, 2023 |

Sponsorship can be a game-changer for brands seeking to elevate their presence and connect with their target audience in a meaningful way. However, diving into the world of sponsorship requires careful consideration and strategic planning. To ensure your sponsorship venture is fruitful, finding the right partner is essential. Here are six crucial components of successful...
Little fish, big pond: the dangers of overestimating your sponsorship capabilities

Little fish, big pond: the dangers of overestimating your sponsorship capabilities

Jun 21, 2023 |

In the dynamic world of sports sponsorship, businesses face a critical decision: Should they swim with the giants and be a small partner of a renowned event, or dive into uncharted waters as the main sponsor of a smaller team? The choice is far from simple, it requires a thoughtful evaluation of the pros and cons associated with each approach as well as your organisation's...
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