Global Campaigns

Padel: The sponsorship goldmine you might be overlooking

Padel: The sponsorship goldmine you might be overlooking

Mar 19, 2025 |

Padel is exploding. With over 25 million players worldwide and the number of courts growing at an astonishing 181% annually, this isn’t just another niche sport—it’s a movement. In Spain alone, 5 million people play padel regularly, making it the country’s second-most popular sport after football. Across Europe, clubs are struggling to keep up with demand, in the Middle East,...
European Sponsorship Awards 2025: The Winners

European Sponsorship Awards 2025: The Winners

Mar 14, 2025

The 2025 European Sponsorship Awards celebrated some of the most innovative and impactful sponsorship campaigns of the year, with brands from across Europe recognised for work that spanned sport, culture, social purpose, and technology. Leading the night was Gjensidige, whose "The Breathing Space" campaign — created in partnership with the Palmesus beach festival — took...
Sponsorship spend in Europe hits €32.9bn as growth continues

Sponsorship spend in Europe hits €32.9bn as growth continues

Mar 13, 2025 |

Spain emerges as fastest-growing market with 19% surge in 2024 Middle East investment drives record €23.4bn Sport sector valuation Non-Sport sector grows but still lags behind pre-pandemic levels Sponsorship spending across Europe climbed to €32.91bn in 2024, continuing a strong post-pandemic recovery that has seen consistent growth over the past three years. ...
Sponsorship agreements: What to do when your partner decides to walk away

Sponsorship agreements: What to do when your partner decides to walk away

Feb 21, 2025 |

For sponsorship managers there are few words more terrifying than: “We need to talk about our sponsorship agreement.” Sponsorship agreements are meant to be long-term partnerships. But when a sponsor decides to pull out early—whether due to financial pressures, a change in strategy, or simply a loss of interest—it can send rights holders into a commercial tailspin. ...
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