BMW’s Dr Thomas Girst on philanthropy, brand building and the role of corporate art sponsors
In the second of our three-part art series we spoke with BMW’s Head of Cultural Engagement, Dr Thomas Girst, to discuss how and why BMW sponsors the arts.
Global Campaigns
Formula 1 crypto sponsors crash out with £830 million in unpaid bills
Crypto firms have been artificially inflating the perceived value of sponsorship by agreeing record-breaking deals they can not afford
FIFA World Cup Sponsorship Report
It was Messi’s tournament but off the field Budweiser and Hyundai activated outstanding World Cup sponsorship campaigns.
November’s Sponsorship News
Budweiser seeks compensation. Jack Morton launches a new sponsorship offering and the Scottish Government is considering a change to sponsorship laws. Here is a round-up of sponsorship news you may have missed from November.
Why World Cup Sponsors Budweiser, McDonald’s and Coca-Cola stand to lose more than most in Qatar
For World Cup sponsors the tournament is a morality minefield but some are more exposed than others; here’s why.
