FIFA World Cup Sponsorship Report
It was Messi’s tournament but off the field Budweiser and Hyundai activated outstanding World Cup sponsorship campaigns.
Global Campaigns
November’s Sponsorship News
Budweiser seeks compensation. Jack Morton launches a new sponsorship offering and the Scottish Government is considering a change to sponsorship laws. Here is a round-up of sponsorship news you may have missed from November.
Why World Cup Sponsors Budweiser, McDonald’s and Coca-Cola stand to lose more than most in Qatar
For World Cup sponsors the tournament is a morality minefield but some are more exposed than others; here’s why.
October’s Sponsorship News
Here is a rundown of all the sponsorship news you may have missed from the month of October.
Adidas and Kanye West: What to do when your sponsorship backfires
The big mistake Adidas made with Kanye West was not what they did over the last fourteen days but what they didn’t do seven years ago!
