How Olympic sponsors have found themselves in a political minefield
If discontent with the IOC continues to grow, sponsors will be forced to comment or risk complicity in unpopular political choices
If discontent with the IOC continues to grow, sponsors will be forced to comment or risk complicity in unpopular political choices
The Saudi Tourism Authority’s (STA) ground-breaking sponsorship is at the intersection of business, sport, and culture, with a two-sided flow of lucrative benefits.
Following their first official outing at the Bahrain GP, digital advertising panels from Seamless Digital will feature on McLaren cars in practice, qualifying, and all 23 of this year’s races.
In the second of our three-part art series we spoke with BMW’s Head of Cultural Engagement, Dr Thomas Girst, to discuss how and why BMW sponsors the arts.