Sponsorship contracts, beware the fine print
Six key points to help you maximise the value of your sponsorship contract and reduce the risk to your business should things go awry.
Global Campaigns
Which methodology should you use to calculate sponsorship ROI?
In this article, we break down and review the two leading approaches to holistic sponsorship ROI measurement offered by sponsorship research experts to assess which to use for your campaign.
Have you forgotten about memory?
What are the different forms of memory and why are they crucial to unlocking your sponsorship goals?
Why you should always say no to the proposal that lands on your desk
Successful sponsorship begins with comprehensive research and evaluation of all available opportunities.
Using sponsorship to boost your employer brand
What are some of the ways sponsorship can be used to help supercharge your employer brand?
