Super Bowl sponsorship: How smart brands capture the cultural moment
Sponsors invest heavily on game day, however, Super Bowl sponsorship shows the greatest value for brands comes after the event.
Global Campaigns
Africa’s mobile-first generation: Sponsorship challenges and opportunities for brands
In this article Rebecca Eliot of ProTouch Africa, a strategic advisory and digital solutions FanTech business, guides us through the sponsorship landscape in Africa examining the trends, growth areas and and opportunities for brands.
"For decades, sports sponsorship in Africa has been measured primarily by visibility—logos on jerseys, in stadiums, and on broadcasts....
The real reason Louis Vuitton is sponsoring F1
Uncovering the driving force behind Louis Vuitton’s F1 sponsorship: A lesson in luxury branding.
The state of cycling sponsorship: Challenges and opportunities
A deep dive into the current cycling sponsorship landscape considering how and why sponsors can leverage the sport.
How sponsorship is helping Infosys win the AI race
Tech brands like Infosys are turning to sponsorship as they seek to deliver their brand propositions rapidly and at scale.
