Sony to bring innovative changes to NFL as Official Technology Partner
Sony’s new sponsorship deal with the NFL seamlessly showcases products that enhance the game for fans, players, and coaches
Global Campaigns
Robin Clarke appointed Global CEO of M&C Saatchi’s Passions & PR Specialism
Robin Clarke has been named the new Global CEO of M&C Saatchi Sport and Entertainment. Clarke will report to the group’s Global CEO, Zaid Al-Qassab, and join the agency’s executive leadership team. He will work alongside Richard Thompson, the division's chair, and oversee the group's activities in Sport & Entertainment and its PR business, Talk. His responsibilities...
Paris 2024 Olympics: The greatest sponsorship opportunity on the planet?
Discover why the Paris 2024 Olympics are considered the ultimate sponsorship opportunity, with insights from industry leaders
Lewis Hamilton: The latest name to join CFI’s expanding sponsorship portfolio
CFI Financial Group continues to expand sponsorship strategy with high-profile partnership deal with Lewis Hamilton.
BYJU’S faces insolvency proceedings by Cricket India for unpaid sponsorship fees
What lessons can we learn from BYJU’S global sponsorship journey from World Cup partners to financial collapse?
