Why fan media offers the most authentic sponsorship in football
Fan media platform The Anfield Wrap highlights how the power of authentic content that genuinely engages football fans.
Fan media platform The Anfield Wrap highlights how the power of authentic content that genuinely engages football fans.
Emily Bird of Pangolin PR describes how brands can sweat their sponsorship and create activations that drive earned media and PR coverage.
Sponsors invest heavily on game day, however, Super Bowl sponsorship shows the greatest value for brands comes after the event.
Uncovering the driving force behind Louis Vuitton’s F1 sponsorship: A lesson in luxury branding.