Global Campaigns

The 6 components of successful sponsorship planning: A guide for first-time sponsors

The 6 components of successful sponsorship planning: A guide for first-time sponsors

Oct 3, 2023 |

Sponsorship can be a game-changer for brands seeking to elevate their presence and connect with their target audience in a meaningful way. However, diving into the world of sponsorship requires careful consideration and strategic planning. To ensure your sponsorship venture is fruitful, finding the right partner is essential. Here are six crucial components of successful...
The Evolution of a Premier League Sponsorship: The Partnership Between PensionBee and Brentford FC

The Evolution of a Premier League Sponsorship: The Partnership Between PensionBee and Brentford FC

Sep 26, 2023 |

Within the world of sports sponsorships, the behind-the-scenes evolution of partnerships often shrouds itself in secrecy. The path from the first connection to a thriving collaboration is a captivating journey, one that is unique to each organisation. In this article, we delve into the fascinating backstory of how PensionBee's sponsorship of Brentford FC in the Premier League...
Esports Series Part 1: The landscape and opportunities for brands

Esports Series Part 1: The landscape and opportunities for brands

Sep 13, 2023 |

In a world where traditional sports have reigned supreme, a digital contender has rapidly risen through the ranks, capturing the hearts and screens of millions: esports. Its impact is not just limited to players and fans; the business side of esports is buzzing with opportunities and complexities, especially in the realm of sponsorships. In the first of a new three-part...
Sponsorship risks and environmental responsibility: A critical balance for brands

Sponsorship risks and environmental responsibility: A critical balance for brands

Sep 4, 2023 |

In a world increasingly attuned to environmental concerns and societal values, the landscape of corporate sponsorships has evolved dramatically. Brands, particularly those associated with industries that bear environmental concerns, find themselves at a critical crossroads when contemplating sponsorship commitments. The pivotal question they face is whether the advantages of...
Data driven sposnsorship