Is Coca-Cola’s sponsorship of COP27 greenwashing?
Coca-Cola produces over 100 billion plastic bottles per year. Are the greenwashing accusations associated with their sponsorship of COP27 justified?
Insights & Analysis
Have you forgotten about memory?
What are the different forms of memory and why are they crucial to unlocking your sponsorship goals?
Social media strategy to supercharge your sponsorship
For companies that want to maximise the effectiveness of their sponsorships and connect with new audiences, social media and digital marketing remain a crucial part of the overall marketing strategy. Here’s why:
Five events to consider when targeting high-net-worth individuals
5 events to reach high-net-worth and ultra-high-net-worth audiences for marketing leaders working with modest budgets.
Why Crypto.com and Formula 1 is a sponsorship match made in heaven
Why is Crypto.com’s partnership with Formula 1 being hailed as the perfect sponsorship match and what lessons can be applied to your own sponsorship campaigns?
