Why you don’t need big budgets to benefit from sponsorship
Examining how brands can leverage the power of their owned and earned media channels to reap the rewards of well-aligned sponsorship.
Local Campaigns
The state of cycling sponsorship: Challenges and opportunities
A deep dive into the current cycling sponsorship landscape considering how and why sponsors can leverage the sport.
Sponsorship outlook 2025: The deals, trends, and brands set to make their mark
Explore the key sponsorship trends, opportunities, and strategies set to shape 2025, from shifting markets to new growth areas.
Sponsorship of the Arts: Is it really worth it?
Should sponsors leave the arts to their fate, or can corporate partners continue to benefit from support of the art world?
Sponsorship contracts: What could possibly go wrong?
During the hurried excitement and positivity of a new partnership coming together, when negotiating the finer details of rights packages, activation budgets and launch plans, it is often difficult to consider or even imagine what might go wrong and this is where pessimistic lawyers and a sponsorship contract come in handy. Thankfully, at The Sponsor, we spoke with one such...
