Why Ford’s sponsorship of Ride London shouldn’t be considered greenwashing
On the face of it, the partnership seems like an unlikely one. Dig a little deeper and the logic behind Ford’s decision could be brilliant.
Local Campaigns
Why you should always say no to the proposal that lands on your desk
Successful sponsorship begins with comprehensive research and evaluation of all available opportunities.
Using sponsorship to boost your employer brand
What are some of the ways sponsorship can be used to help supercharge your employer brand?
Social media strategy to supercharge your sponsorship
For companies that want to maximise the effectiveness of their sponsorships and connect with new audiences, social media and digital marketing remain a crucial part of the overall marketing strategy. Here’s why:
