Sponsorship outlook 2025: The deals, trends, and brands set to make their mark
Explore the key sponsorship trends, opportunities, and strategies set to shape 2025, from shifting markets to new growth areas.
Local Campaigns
Sponsorship of the Arts: Is it really worth it?
Should sponsors leave the arts to their fate, or can corporate partners continue to benefit from support of the art world?
Sponsorship contracts: What could possibly go wrong?
During the hurried excitement and positivity of a new partnership coming together, when negotiating the finer details of rights packages, activation budgets and launch plans, it is often difficult to consider or even imagine what might go wrong and this is where pessimistic lawyers and a sponsorship contract come in handy. Thankfully, at The Sponsor, we spoke with one such...
Building authenticity: The power of longevity in sponsorship strategy
For brands with no prior sponsorship experience, the challenge of establishing authenticity can be daunting. How can a company that has never sponsored a sport or event suddenly claim to be a passionate supporter? This dilemma is common, and while it may seem daunting, the potential rewards of sponsorship—enhanced brand awareness, increased market stature, new business...
What makes a perfect sponsorship partner?
What are the characteristics of a perfect sponsorship and what factors do brands most commonly prioritise when evaluating new opportunities
