National Campaigns

How eBay’s Love Island sponsorship increased engagement by 1400%

How eBay’s Love Island sponsorship increased engagement by 1400%

May 18, 2023 |

After it was announced this week that eBay will replace Just Eat as Love Island’s headline sponsor, what have the online marketplace done to separate themselves from the show’s history of problematic partners?   Why have Love Island partnered with eBay?  The shift to a more sustainable headline partner addresses widespread criticism for Love Island’s...
What the UFC’s ‘best sponsorship year ever’ tells us about the present opportunities and risks in combat sports

What the UFC’s ‘best sponsorship year ever’ tells us about the present opportunities and risks in combat sports

Mar 2, 2023 |

In their full-year 2022 earnings call, parent company Endeavour expressed that the UFC had posted its “best sponsorship year ever in 2022, unlocking new categories and inventory to reach a fan base that grew double digits over 2021 in the U.S.” The UFC’s sponsorship success connects to the broader proliferation of combat sports in public view and sustained demand for live...
Data driven sposnsorship