Kindred Group’s Tom Banks on the future of gambling sponsorship in football
We spoke with Tom Banks, Head of Corporate Affairs UK/Global at Kindred Group – the operator responsible for Unibet and 32Red.
National Campaigns
What the UFC’s ‘best sponsorship year ever’ tells us about the present opportunities and risks in combat sports
In their full-year 2022 earnings call, parent company Endeavour expressed that the UFC had posted its “best sponsorship year ever in 2022, unlocking new categories and inventory to reach a fan base that grew double digits over 2021 in the U.S.” The UFC’s sponsorship success connects to the broader proliferation of combat sports in public view and sustained demand for live...
Sustainability voted the top priority amongst sponsors
An annual survey published by the European Sponsorship Association (ESA) has reported sustainability and ESG as the top trend among its members.
Three reasons why now is the perfect time to sponsor women’s sport
The data supporting greater sponsorship investment in women’s sport is now overwhelming but this opportunity won’t last forever.
EY’s Michel Driessen on engaging stakeholders through sponsorship of the arts
How one of the UK’s longest sponsors of the arts uses technology and community to build connections with clients, staff and the broader public.
