Budweiser seeks compensation. Jack Morton launches a new sponsorship offering and the Scottish Government is considering a change to sponsorship laws. Here is a round-up of sponsorship news you may have missed from November.
Campaigns by Rugby League World Cup Sponsor Cazoo, Vodafone, Kappa and Deloitte helped make make the tournament one of the most engaging and socially inclusive sports events of the year.
The big mistake Adidas made with Kanye West was not what they did over the last fourteen days but what they didn’t do seven years ago!
Is your sponsorship working hard to create a meaningful fan engagement or distracting them from the very thing they love?
Six key points to help you maximise the value of your sponsorship contract and reduce the risk to your business should things go awry.
