JM Finn’s Head of Marketing, Oliver Tregoning, on how to find and retain the right sponsorship partner
We spoke with Head of Marketing Oliver Tregoning, to hear his tips on how to manage a successful partnership and maximise business returns.
National Campaigns
The London Marathon Sponsorship Report
The London Marathon provides an excellent opportunity for sponsors to mirror its values of commitment, endurance, and going beyond.
Kindred Group’s Tom Banks on the future of gambling sponsorship in football
We spoke with Tom Banks, Head of Corporate Affairs UK/Global at Kindred Group – the operator responsible for Unibet and 32Red.
What the UFC’s ‘best sponsorship year ever’ tells us about the present opportunities and risks in combat sports
In their full-year 2022 earnings call, parent company Endeavour expressed that the UFC had posted its “best sponsorship year ever in 2022, unlocking new categories and inventory to reach a fan base that grew double digits over 2021 in the U.S.” The UFC’s sponsorship success connects to the broader proliferation of combat sports in public view and sustained demand for live...
Sustainability voted the top priority amongst sponsors
An annual survey published by the European Sponsorship Association (ESA) has reported sustainability and ESG as the top trend among its members.
