EY’s Michel Driessen on engaging stakeholders through sponsorship of the arts
How one of the UK’s longest sponsors of the arts uses technology and community to build connections with clients, staff and the broader public.
National Campaigns
November’s Sponsorship News
Budweiser seeks compensation. Jack Morton launches a new sponsorship offering and the Scottish Government is considering a change to sponsorship laws. Here is a round-up of sponsorship news you may have missed from November.
Rugby League World Cup Sponsorship Report
Campaigns by Rugby League World Cup Sponsor Cazoo, Vodafone, Kappa and Deloitte helped make make the tournament one of the most engaging and socially inclusive sports events of the year.
Adidas and Kanye West: What to do when your sponsorship backfires
The big mistake Adidas made with Kanye West was not what they did over the last fourteen days but what they didn’t do seven years ago!
Don’t distract fans, engage them
Is your sponsorship working hard to create a meaningful fan engagement or distracting them from the very thing they love?
