Using sponsorship to boost your employer brand
What are some of the ways sponsorship can be used to help supercharge your employer brand?
National Campaigns
The brand ambassador checklist
A checklist of points to consider before engaging a brand ambassador or social media influencer to promote your brand.
Measuring sponsorship impact on brand and business value
Brand value allows marketing and finance professionals to find common ground to measure and assess sponsorship.
Social media strategy to supercharge your sponsorship
For companies that want to maximise the effectiveness of their sponsorships and connect with new audiences, social media and digital marketing remain a crucial part of the overall marketing strategy. Here’s why:
Has your sponsorship gone stale?
According to research, sponsorship awareness begins to plateau after the second year of a partnership. How can sponsors continue to drive recognition and recall amongst fans and supporters beyond the initial stages of an association?
